reFUSE
Since 2002, reFUSE has been leading the way to zero waste with innovative commercial and residential organic waste pick up.
reFUSE Collateral
These new collateral materials were created as a response to requests from our client's customers for reFUSE branded materials. After all, they're doing their part for zero waste, they want to tell others that they are and support reFUSE while they're at it.
The materials include a T-shirt with graphic banana peel and the line: What you don't use reFUSE. The double-sided card is for point of purchase distribution. The bright window-cling sticker plays on the line by voicing it from the customer's perspective: What we don't use, we reFUSE.
reFUSE.ca
The existing site had a lot of relevant content but needed focus and an easy to remember style and colour. First the typography and colour palette became friendly and approachable. This CMS site includes a live Twitter feed which our client is using regularly, and a short video we wrote and produced to tell the reFUSE story. The site is a work in progress and, hopefully, a journal of our island's move to zero waste. Click here to visit refuse.ca
reFUSE Branding
We’ve re-branded with a logo, positioning line, and custom icons for everything from uniforms to truck graphics. Rather than create a positioning line per se, we chose to position the company with the descriptor: Resource Recovery. After all, their philosophy has always been: waste = resource.
